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Creative Direction in a Digital World: Beyond UX

March 15, 2018 @ 6:00 pm - 7:30 pm

Please join us for a happy hour presentation, titled “Creative Direction in a Digital World: Beyond UX” with Adam Harrell, which comes complete with heavy hors d’oeurves, a free drink ticket, and learning!
  • Blue Coast Grill
  • March 15th
  • 6-7:30pm
  • $25 for members, $35 for non-members, and $20 for students

Creative Direction in a Digital World: Beyond UX

Thanks to Mad Men, when we think of the role of a creative director, we think of Don Draper. The brilliant creative taking drinks from a bottle of scotch, writing commercials and solving advertising riddle after advertising riddle for big brand name companies. It was a role that thrived in a mass media marketing world where TV was the king, and the mediums of print and radio were close behind. But the days of mass media are over, and so is the role of the traditional creative director. No longer can you tell a single story in a 30-second format and buy your way into the public’s consciousness. In the modern world, attention, not media, is our most scarce resource.

We’re now firmly entrenched in the middle of a digital revolution that has resulted in more screens, more platforms, and more device types than ever before. Along with this paradigm shift, a new role has emerged – that of the digital creative director.

This talk will define the role, and how it impacts the creation of digital products & experiences. Attendees will get practical advice on how to take a multidisciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, conceive more creative campaigns, change consumer behavior, and create memorable digital experiences.

About Adam Harrell

Adam is the co-founder of Nebo which he helped grow from a bootstrap startup into one of the largest independent digital agencies in the Southeast. He is the author of “Creative Direction in a Digital World” and speaks frequently on the topics of human-centered design, brand strategy, user experience, & storytelling. His work has been honored by the Addy’s, Webby’s and everything in between. He also teaches interactive design at the Creative Circus — one of the nation’s premier portfolio schools.



March 15, 2018
6:00 pm - 7:30 pm