Ops Meets Art: How AI Is Reshaping Advertising Workflows
About this event
AI is already changing how agencies plan, produce and deliver work. In this session, two experts examine it from opposite ends of the agency, where operations and creative meet. Learn how AI streamlines workflows and sharpens data-driven decisions on the operations side, and how it accelerates ideation and expands visual storytelling on the creative side, without losing the human touch. Attendees will leave with practical, current best practices for putting AI to work responsibly and effectively across their own advertising practice.
Lunch will be provided.
Register by Tuesday, October 13, 2026.
Dustin Thomas, MFA
Professor of Practice
Tombras School of Advertising & Public Relations
University of Tennessee, Knoxville
Dustin is a multifaceted creative innovator and internationally award-winning conceptual thinker with over 20 years of advertising and technology experience. He spent most of his time in the industry as a copywriter and creative director. His most notable clients include Apple, Nike, Ford, Coca-Cola, and America’s Navy.
Joe Stabb, PhD, APR
Associate Director, Social Analytics
Tombras
Joe Stabb, Ph.D., APR is Associate Director of Social Analytics, where he leads social media insights and intelligence initiatives that drive strategic decision-making for clients and internal teams. In this role, he oversees performance measurement frameworks, social listening and cultural intelligence efforts, and the development of scalable reporting and dashboard systems. He specializes in translating complex data into actionable insights and executive-level storytelling that informs content, creative, and channel strategy.
Stabb brings extensive experience in marketing communications, public relations, fundraising, business management, and leadership development. He has worked with organizations across a variety of industries to align traditional and digital strategies with measurable business outcomes and revenue growth.
Category
Professional Development
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