The Robert McCabe National Silver Medal award is given annually to the person who has shown excellence and creativity in advertising for his or her company, community, and the industry as a whole. It is AAF-Knoxville’s version of a “lifetime achievement” award.
The American Advertising Federation’s National Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon outstanding members of the local advertising community. Silver Medal recipients are selected by a panel of judges from AAF Knoxville.
A candidate’s qualification criteria include:
• Contribution to Their Company – The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service.
• Creative Ability – The recipient must have shown a consistent, high degree of original thinking in their field.
• Contributions to the General Advancement of Advertising – The recipient must have worked to increase the stature and raise the standards of the advertising profession.
• Contributions to the Community – The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.